Apple products and privacy

Thursday 20th, Nov 2014

Some say Apple's profit margins are far too high, complaining that they are earning an extortionate amount of money off of the cult that follows each and every new product release such as the iPhone, iPad or newly announced apple watch product lines. However one place Apple has always had a strong position is on isolation, specifically isolating you the end user and your valuable information from the big data vultures lurking out there. Along with safeguards such as the "Do not track" standard feature and only collecting minimal operational personal data from your devices they have, with the release of the new mobile operating system IOS8, removed the backdoors they had emplace allowing law enforcement to send  Apple devices to be unlocked. Due to the above and the following reasons, we say; if you can afford Apple products, or your privacy is worth enough to you that it is a fair price to pay for a well rounded and efficient piece of hardware.  

Backbone of privacy; the business model

If a company is giving you a service for free you must ask yourselves how this is possible. Companies such as Google are a great example of this - in 2013 they surpassed $50 billion in annual revenue when the bulk of their providing to users is free with a few business facing services. A free search engine grossed $50 billion dollars in a year, let that sink in. The money came from advertising, individuals and multinational businesses alike flock to Google because they can drive targeted traffic. How is internet traffic targeted you ask? Google collects data on its users about searches and anything else it can get its hands on, so in other words you have no privacy if the company whose service you are using for free or at a discounted price.  

Encryption as the bed rock

A private user is an encrypted user. We now know more than ever the extent to which apple has gone to protect you Apple's recently released security white paper on IOS devices can be found at and discussed in the podcast "Security Now" on the TWiT network ( I highly encourage all of our readers to read both the white paper provided by apple and the security now podcast transcript between Steve and Leo to fully understand and comprehend the device you hold in your hand which contains your deepest secrets.